Writer, dancer, and marketing consultant based in New York City.
Writing. Dancing. Marketing.
Those may seem disparate, but in the digital era I’ve discovered they’re not. Mostly, I love bringing ideas to life, especially those that make people feel more understood and less alone. I excel at bringing order to a lot of information and using data and empathy to find creative solutions to business challenges.
Before starting my own creative studio, I directed editorial and marketing initiatives at a global travel company where I developed and implemented a marketing strategy that grew revenue from $10m to $36m between 2014 and 2018. I’ve also worked with some of the top lifestyle and fashion brands including Awesomeness TV, Rachel Roy, and Five Minutes for Mom. In the spring of 2018, frustrated by the lack of honest and relatable stories about my greatest love––salsa dancing––I founded a dance and lifestyle site called Vitamin b that covers dance, travel, and lifestyle.
When I’m not helping brands and companies connect with their audiences, I teach, perform, and compete in Latin dance around the world. Most recently, I won the 2019 World Salsa Summit Rising Star Championship and the 2018 Canada Salsa Soloist Championship. A full list of my competitive titles can be found here.
Sunshine, good coffee, and getting on a plane make me happy. I love staying in bed on Sunday mornings and pretty much anything that sparkles. I believe deeply in human connection, in the power of movement, and in sharing stories candidly.