Brand & Marketing 

My marketing journey began in college when I won Brown University’s prestigious business plan competition for my work on BodyRox Fitness, a boutique fitness company that later launched in New York City as 305 Fitness and quickly became one of the most successful studios in the country.

I went on to direct brand and marketing at a global travel company where my marketing strategy helped grow annual revenue from $10m to $36m. I redesigned the brand, built a digital marketing acquisition strategy from the ground up, grew and managed an 8-person in house team, and worked with top lifestyle and fashion brands including Awesomeness TV, Rachel RoyFive Minutes for Mom — all while competing in dance competitions across the United States and Canada and training to dance professionally.

Currently, I’m focusing on helping passion-driven entrepreneurs develop brand, marketing, and business strategies that drive bottom-line results. If you’d like to learn more about working together, please get in touch here.  

Some past and present clients/partnership projects include: 

 

Consulting 

 

I love lending my brand and marketing expertise to companies and brands at all stages of growth. Some of the previous creative and executive teams I’ve worked with include:

 

  • Voice Body Connection
  • Tech for Non-Techies 
  • Theatre 37
  • Petminded 
  • The Broadway Life Coach 
  • Rustic Pathways
  • Yoconut 
  • Top Shelf Travel
  • Thirval World Academies
  • Act Normal
  • The Ganeys
  • BodyRox Fitness
  • Theatre 37

 

 


 

Brand Partnerships + Content Marketing

 

Brielle Friedman, content marketer + brand strategist
Content Marketing: Calgary Tourism

 

brand partnership with rachel roy
Brand Partnership: Rachel Roy
Brand Partnership: 5 Minutes for Mom

 

 

web design: rustic pathways
Email Marketing: Rustic Pathways
Sponsored Partnership: Clover Letter

 

 

 


 

Content Strategy

 

Social Strategy: Vincent for Boston